WestJet Snowbird Campaign

Problem
Statement:

I developed an ad campaign for WestJet targeting seniors aged 65-80 looking to escape the Canadian winter. Inspired by nature’s original snowbirds, the visuals featured Canadian geese flying in their iconic V formation, reinforcing the ease and familiarity of heading south for the season. The campaign captured the desire to flee the winter cold while embracing the comfort and reliability of WestJet for a seamless getaway.