Toronto is set to close five safe injection sites in 2025 due to new zoning laws that ban them from being within 200 metres of schools and child-care centres. This decision puts lives at risk and limits access to essential harm reduction services. The #afightingchance campaign challenges the stigma around addiction by humanizing overdose victims and educating the public on why these sites matter. Using bold OOH ads and ambient marketing, the campaign spreads awareness, sparks conversation, and helps connect people to life-saving resources because addiction is a never ending battle, and everyone deserves a fighting chance.
Kyle Dixon © 2024 All Rights Reserved.
