Working as a team, we developed a campaign targeting college-aged men and women, positioning Tetley Green Tea as the perfect way to stay energized and focused without the jitters of coffee or energy drinks. Using the tagline "Boost Your Mind," we created visually engaging concepts, including a tea bag with a power cord as its string to emphasize sustained energy and a "spa day" theme to highlight green tea’s calming benefits. A fresh, vibrant palette of green tones reinforced the product’s natural, refreshing appeal, making it an inviting choice for students seeking balance and focus.
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