Branding

Problem
Statement:

For this branding project, I created the identity for Give A Dam Construction, a fictional company focused on sustainable building practices. Using the quadradius method, I designed a distinctive logo that incorporates a beaver mascot to symbolize both Canadian pride and the company’s core values of hard work and building. The company emphasizes eco-friendly sourcing for construction materials and offers an online storefront where customers can purchase branded items such as drinkware, apparel, and coolers.